There used to be only 3 TV channels, and it cost a ton of money to advertise on them.
Newspaper’s used to be the preferred option for print advertising, and it cost a ton of money to advertise with them.
And who can forget the Yellow Pages…remember checking the new book to see how and where your ad was?
But today there a many,many more options for advertising. Too many, and they’re cheap.
That’s means everybody’s “In the Game” and trying to make enough noise so you hear them.
It’s a game of who’s the loudest, the most shocking, the cheapest. It’s real,real noisy out there, so people are getting real,real good at tuning out the noise.
Don’t buy into it. Let the screamers, the noise makers, and the discounters battle each other in the bucket they’re trying to get out of…
You play the long game. Educate your community, be an asset to your community, Improve the lives of the people in your community.
It’s not about having a ‘Good Month” or even a “Good Year”.
It’s about having a “Great Life!”
We don’t need more noise, we need more people who care enough to do the job right.
Play right, and win.