- Your website is not focused on conversions.
The design of most websites are a brochure that highlights any and all your services so that visitors can get information and answer questions they might have about your business. They are good to have but they’re not designed to make sales or convert visitors into leads.
*Website with optin forms do sometimes capture leads.
Instead a landing page sales funnel is a step by step system that is designed to convert the visitor into a customer or a lead. It’s focused on one topic with one specific goal. The visitor journey is well planned and tracked.
- A website has too many calls to action or distractions.
Optin boxes, email addresses, forms, phone numbers, social media site links, videos, review sites and other distractions might keep our visitors from taking the desired action or could potentially lead them to a source of competing options.
A landing page with a specific goal of getting the visitor’s contact information will only have a contact form as a call to action. If an appointment is the goal, an appointment form. If contact is the goal, phone and email could be used, but both are for the same goal.
Sending visitors to a page with a single goal makes results and ROI easy to track as there is no confusion on the path of the visitor.
- Websites are difficult to manage
Most companies have the same core services for many years but the details of each services are usually not static and need to be updated often. Whether it’s price, special offers, schedules or changes in services, changes must be made quickly. Depending on a designer to make simple changes to one page on a website can amount delays and high costs. Making changes to landing pages on the other hand is usually simple and can be done in house at no extra costs.
Designers love to create designs, they like to showcase their skills and talents. That will often times put the business owner at the mercy of a designer or firm and lock them into service agreements that are not always easy to dissolve or change.
Landing pages are designed by marketers and focus on functionality while still having a modern look that is professional and usually cost 3 to 5 times less to have designed and implemented.