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Andrew Wood


13 Insightful Observations on My Return to the Martial Arts Business

1. The martial arts business is way behind the technology curve. 2. I don't see a single school using marketing automation and I have visited hundreds of websites. Including all the "top players" (AUTO RESPONDERS...

The Three Levels of Successful Copywriting to Drive Students to Your Door

There are three levels of copywriting for martial arts marketing success. Level one, which few people ever get past, is your basic turning features into benefits: Martial arts helps you lose weight! Martial arts improves confidence in...