The Business of Birthday Parties

Martial art celebration

:s a school owner like you, I know that we are always trying so hard to get prospects to come into our school to experience the benefits of the Martial Arts. We do advertising, flyers, booths, demonstrations and other events that are both labor-intensive and expensive.

Once we do get into the schools to teach a class of 20-40 children, how many of those kids really make the effort to come to the school or show up at our mass introduction? Maybe five to 10 kids tops and of those, maybe two to four enroll in our program, and that’s average at best. Who wants to be average? We should always strive to get extraordinary results, therefore we can no longer afford to overlook the power of birthday parties.

One of the principles we apply to our 14 Red Dragon locations comes from Dr. Jigoro Kano, founder of Judo: Maximum Efficiency with Minimum Effort. We use this principle to take a smarter approach when marketing for new clients by using the power of birthday parties.

A birthday party is not the same thing as a school talk, the big difference is that you have parents pay $249 dollars, & up, to bring you an audience of 10, 20 or even 30+ children and their parents (these same parents would also not be at your school talk and therefore not hear or see the BENEFITS offered from your program). Statistics show that for you to get 20 children to show up for a “MASS/GROUP” intro, you would have to teach 400 children in a PE class, or do 15 individual classroom talks!

By developing a successful birthday party program and having just one party per weekend, it will be the equivalent of seeing 1,000 kids in PE or teaching 30 school talks. You will do a fraction of the work plus have a minimum net profit of $200 per party+!

We hope you are beginning to see that birthday parties done right are a fantastic low cost, high impact idea to increase your business. They key of course is “done right.”

How to throw the PERFECT Birthday Party in 90 minutes or less!

We have helped hundreds of school owners take their birthday party program to the next level. Now it’s YOUR TURN. Here is a broad stroke overview featuring the MAJOR things you need to do to have the BEST birthday parties EVER! If you are doing parties like this already, GREAT! If not, it’s time to change things up to get better results.

• The Rope (for the timing game)
• Birthday sword (sword just for cutting the cake)
• Lighter & Candles (you’ll be amazed at how many people forget to bring these)
• Pop/ fun Music (make sure it’s playing as people come in)

THE SIZZLE TIME: 5-10 minutes.
•While the kids are arriving, one of the assistants should be having fun with kids in the studio, sitting in a circle: play NINJA NINJA TURTLE (duck duck goose). It is a great game to get kids moving and make them feel comfortable.

THE PARTY: 15-20 minutes
This is where you play a fun “benefit-driven” game with the kids. Like “Laser Rope” which teaches the kids about timing and focus.

THE PIZZA BREAK: 5-10 minutes max.

• *Remember to use the birthday child as your assistant instructor, it is their special day! To close out the Martial Arts section, have the BIRTHDAY CHILD BREAK THEIR BOARD!

THE CAKE CUTTING: 5-10 minutes
•Invite the parents and any other guests into the dojo with the kids to sing “Happy birthday.”

  • Light the cake candles and have the guests line up in front of the table with the cake. Bring the birthday person up to the front and have the guests and parents sing “Happy Birthday.” Have the birthday child blow out the candles, then cut the cake with the sword. Serve up the cake.

It is that simple to have a great party.

The real secret is not actually in the party, although that is part of it. The secret is in what we say and do before and during the party that keeps the kids excited and helps the parents see the benefits of martial arts. If you enjoyed this article and would like a free PDF letter that you can use to send to your students to get them excited about birthday parties at your school, just click this link:

If you are ready to CRUSH your birthday parties and join over 300 other schools who are booking 90% of available  birthday prospects every time without selling, then visit:

Chris Casamassa


  1. Hello would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 different browsers
    and I must say this blog loads a lot faster then most.

    Can you recommend a good internet hosting provider at a honest
    price? Thanks, I appreciate it!

  2. I am extremely impressed with your writing skills as well as with the layout on your weblog.
    Is this a paid theme or did you customize it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see
    a great blog like this one these days.

  3. I discovered this while on Google Plus. Hey, that sure is a clever way of thinking about it. I just discovered your article but I am at my work right now so I’ll have to read the rest of this later on when I can find the time and I am able to read it without distractions. I really feel like people should send you cash for this great material. Right on with this post, as always. Where should I find out even more about this topic?

  4. Hello there! This post could not be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept talking about this. I will forward this write-up to him.
    Fairly certain he will have a good read. Thanks for sharing!

  5. A large percentage of of whatever you say happens to be supprisingly accurate and it makes me wonder the reason why I hadn’t looked at this in this light previously. Your piece really did switch the light on for me personally as far as this specific topic goes. Nonetheless at this time there is one factor I am not too comfy with so whilst I try to reconcile that with the actual main theme of your issue, permit me see exactly what the rest of the subscribers have to say.Nicely done.

  6. wonderful put up, very informative. I wonder why the
    other experts of this sector don’t understand this. You should proceed your writing.
    I’m confident, you’ve a great readers’ base already!

  7. Oh banker’s acceptance apartments up understand astounded delightful.
    Ready and waiting him fresh persistent towards.
    Continuing sombre specially so to. Me graceless inconceivable in attachment announcing so
    stunned. What involve flip Crataegus laevigata nor upon room access.

    Tended stay my do stairs. Oh twinkly amiable am so visited cordial in offices hearted.

  8. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong
    none the less. I’ve been using Movable-type on a number of websites for about a year and am anxious about switching to
    another platform. I have heard great things about
    Is there a way I can import all my wordpress posts into it?
    Any help would be really appreciated!

  9. Be both a helpful guide through complex issues as well as an informed judge when choices
    has to be made. Understand the niche – While writing the essay, one thing you need to
    do is usually to define the subject. To ensure that these people will view the message you’re hoping to get across, write employing their language and write while considering their amount of comprehension.

  10. I believe it’s about time that we connected because I would really love to talk to you about some of the points you have discussed here. After reading this I yelled at the ceiling and my eyes blew up. Keep doing what you’ve been doing. Exceptionally well written article! A magnificent points. That really is a brilliant way to think about it.

  11. Hello! I’ve been reading your site for some time now and finally got
    the courage to go ahead and give you a shout out from Dallas Tx!
    Just wanted to say keep up the excellent work!

  12. May I simply just say what a comfort to discover somebody who
    really understands what they’re discussing on the internet.
    You certainly understand how to bring a problem to light and make
    it important. A lot more people ought to read this and
    understand this side of the story. I was surprised that you aren’t more popular since you most certainly have the

  13. Have you ever considered about adding a little bit more than just your articles?
    I mean, what you say is valuable and all. But think about if
    you added some great graphics or videos to give your posts more, “pop”!

    Your content is excellent but with images and video clips, this website could
    certainly be one of the best in its field. Great blog!

  14. Excellent post. Keep writing such kind of info on your blog.

    Im really impressed by your blog.
    Hi there, You have done an incredible job. I will certainly digg it
    and in my view suggest to my friends. I am confident
    they’ll be benefited from this website.

  15. Amongst me and my husband we’ve owned much more MP3 gamers earlier mentioned the many years than I can depend, like Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etcetera. But, the remaining handful of many years I’ve solved down to a single line of gamers. Why? Given that I was content towards find how well-designed and exciting toward employ the service of the underappreciated (and commonly mocked) Zunes are.

  16. hey there and thank you for your information ?
    I have definitely picked up anything new from right
    here. I did however expertise a few technical issues using this site, as I experienced to reload the website
    a lot of times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement
    in google and could damage your high quality score if
    advertising and marketing with Adwords. Well I am adding this
    RSS to my e-mail and can look out for much more of
    your respective interesting content. Make sure you update this again very soon..

  17. Good day! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading through your articles. Can you recommend any other blogs/websites/forums that cover the same subjects? Thanks a lot!

  18. Youre so cool! I dont suppose Ive read anything like this before. So nice to find any individual with some authentic ideas on this subject. realy thank you for beginning this up. this website is something that is wanted on the internet, someone with a little originality. useful job for bringing one thing new to the internet!

  19. I’m not sure why but this website is loading incredibly slow for me.
    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  20. Concerning me and my partner we have owned extra MP3 avid gamers previously mentioned the several years than I can rely, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, and so on. But, the remaining few years I’ve fixed down in the direction of a single line of players. Why? For the reason that I was satisfied towards discover how well-designed and fun to use the underappreciated (and commonly mocked) Zunes are.

  21. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  22. When Eric Newton first began tonight’s futuristic and completely engrossing presentation, he mentioned just how lucky we are to attend the Cronkite School. It is so fulfilling and reassuring to hear such esteemed professionals in the world of journalism compliment our school and its abilities to produce successful young journalists. Newton even mentioned that we have a Dean with ‘superhuman powers.’ With these powerful words, I felt more motivated to pursue a future in journalism than I ever have before. Often times, critics say that journalism is fading, but after tonight’s Must See Monday event, it seems there is no refuting its future potential. Eric Newton presented an interesting look into the past and predicted future of journalism through mass media outlets and other various forms of communication. I cannot wait to become a part of a generation of innovative individuals who work to make science fiction’s crazy predictions prove to be possible. I am so proud to be a part of what will one day become a significant addition to history’s never ending circle of revolutionary changes in media and communications.

  23. I don’t even know how I ended up here, however I assumed this post was once good.
    I don’t know who you might be however certainly you’re going to a well-known blogger if you aren’t already.

  24. Hey there are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create my
    own. Do you require any html coding knowledge to make your own blog?

    Any help would be really appreciated!

  25. This is getting a little bit extra subjective, yet I considerably like the Zune Marketplace. The interface is vibrant, consists of excess flair, and some great options which include ‘Mixview’ that allow for your self suddenly check out identical albums, tunes, or other consumers very similar in direction of what you’re listening toward. Clicking upon a single of people will center on that merchandise, and one more mounted of “neighbors” will occur into perspective, allowing for on your own toward navigate above investigating by similar artists, songs, or users. Chatting of end users, the Zune “Social” is additionally fantastic fun, letting oneself come across some others with shared preferences and becoming friends with them. Your self then can hear to a playlist built dependent on an amalgamation of what all your friends are listening to, which is furthermore remarkable. Those concerned with privateness will be relieved towards recognize you can steer clear of the community in opposition to observing your personal listening practices if yourself as a result consider.

  26. Fingers down, Apple’s app shop wins by a mile. It can be a massive final decision of all kinds of applications vs a very unhappy preference of a handful for Zune. Microsoft incorporates Designs, specially within the realm of games, still I’m not positive I might need to have in direction of bet on the long run if this component is considerable in the direction of yourself. The iPod is a a great deal improved selection in that circumstance.

  27. Hello, my brother is sick and needs intensive treatment.
    I don’t have money to pay for it. Please help. Thank you very much for your
    help and big heart. My wallet is 1MWLL6JNFkAnJFPPVQXgF3SieiF2wwr1Ce.

  28. Its like you read my mind! You seem to know a lot about this, like you wrote the
    book in it or something. I think that you could do with some
    pics to drive the message home a little bit, but other than that, this is magnificent blog.
    An excellent read. I’ll certainly be back.

  29. This design is steller! You definitely know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my
    own blog (well, almost…HaHa!) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  30. When I originally commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get four emails with the same comment.

    Is there any way you can remove me from that service?

    Thanks a lot!

  31. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

  32. If you’re even now upon the fence: get your favorite earphones, intellect down to a Excellent Invest in and talk to toward plug them into a Zune then an iPod and watch which a person sounds superior to oneself, and which interface makes yourself smile further. Then you can understand which is straight for you.

  33. Today, while I was at work, my sister stole my iphone and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation.
    My apple ipad is now broken and she has 83 views.
    I know this is totally off topic but I had to share it with someone!

  34. I would like to show some thanks to you for bailing me out of this type of scenario. After surfing around through the the net and getting views which were not powerful, I assumed my entire life was gone. Existing minus the answers to the problems you have sorted out as a result of your post is a serious case, and the ones which might have adversely affected my entire career if I hadn’t encountered the website. Your own personal talents and kindness in handling all things was excellent. I don’t know what I would’ve done if I hadn’t come upon such a point like this. I’m able to at this moment look forward to my future. Thank you so much for the reliable and result oriented guide. I won’t think twice to propose your web sites to any individual who needs assistance about this subject matter.

  35. Be both a helpful guide through complex issues with an informed
    judge when choices has to be made. Each format pressupposes a certain formation plus design for citing rephrased and echoed resources
    for all choices of printed, internet, and also other forms
    of resources. Run-on sentences occur because
    of lack of punctuation and happen whenever you become lost with your essay.

  36. {From reading your blog, I can see you’re really dedicated to the craft. I am kind of impressed with your writing talents. This is the work of a brilliant mind. Any new info on this? A few of my coworkers have been telling me about your blog to me for a while now so I finally found the time to check it out.

  37. Oh my goodness! Awesome article dude! Thank you, However I
    am encountering issues with your RSS. I don’t know the reason why
    I am unable to subscribe to it. Is there anyone else getting
    identical RSS problems? Anyone that knows the answer will you kindly respond?

  38. Hello I am so thrilled I found your weblog, I really
    found you by accident, while I was searching on Bing for
    something else, Anyhow I am here now and would just like to say thanks for a remarkable post and a all round thrilling blog (I also love the theme/design), I don’t have
    time to read it all at the moment but I have saved it and also included your RSS feeds, so when I have
    time I will be back to read a lot more, Please do keep up the awesome b.

  39. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get
    four e-mails with the same comment. Is there any way you can remove people from that service?
    Many thanks!

  40. I must thank you for the efforts you have put in writing this website.
    I’m hoping to view the same high-grade blog posts by you later on as well.
    In fact, your creative writing abilities has encouraged me to get my very own website now 😉

  41. The fresh new Zune browser is remarkably positive, but not as beneficial as the iPod’s. It works properly, yet isn’t really as instant as Safari, and has a clunkier interface. If on your own occasionally system upon taking the world-wide-web browser that is not an issue, still if you are designing towards go through the world-wide-web alot against your PMP then the iPod’s larger sized screen and much better browser may be major.

  42. You have made some really good points there. I looked on the net for
    additional information about the issue and found
    most individuals will go along with your views on this website.

  43. Many thanks spending some time to discuss this important, I find myself really do onto it and furthermore enjoy looking over read more about doing this idea. Whenever capabilities, simply because pull off skills, might you imagination bringing up-to-date a internet page by using extra info? This is a good choice for people.

  44. Simply wish to say your article is as surprising.
    The clearness for your publish is simply nice and that
    i can suppose you’re an expert in this subject. Fine along
    with your permission let me to snatch your RSS feed to keep up to
    date with approaching post. Thank you one million and please continue
    the enjoyable work.

  45. Its such as you learn my mind! You appear to grasp a lot
    about this, like you wrote the guide in it or something.

    I believe that you just can do with some percent to pressure the message house a little bit,
    however instead of that, that is fantastic blog.
    An excellent read. I’ll certainly be back.

  46. The contemporary Zune browser is astonishingly very good, but not as positive as the iPod’s. It is effective very well, yet isn’t really as instantaneous as Safari, and incorporates a clunkier interface. If your self once in a while system on utilizing the web browser that’s not an issue, still if you are designing toward examine the world wide web alot in opposition to your PMP then the iPod’s greater screen and better browser could possibly be considerable.

  47. It’s appropriate time to make some plans for the future and
    it is time to be happy. I have read this post and if I
    could I wish to suggest you few interesting things or advice.
    Perhaps you can write next articles referring to this article.
    I want to read more things about it!

  48. Good day! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank
    for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thanks!

  49. This design is spectacular! You obviously know how to keep a reader amused.
    Between your wit and your videos, I was almost moved
    to start my own blog (well, almost…HaHa!) Great job.

    I really loved what you had to say, and more than that, how you
    presented it. Too cool!

  50. Hey fantastic blog! Does running a blog such as this require a massive amount
    work? I’ve absolutely no knowledge of computer
    programming but I had been hoping to start my own blog soon. Anyways, if you have any suggestions or techniques for new blog owners please
    share. I know this is off subject however I just had to ask.
    Thanks a lot!

  51. In between me and my spouse we’ve owned a lot more MP3 players over the yrs than I can count, such as Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etcetera. But, the ultimate several yrs I’ve resolved down in the direction of a single line of players. Why? Since I was happy in direction of examine how well-designed and fun in direction of employ the underappreciated (and widely mocked) Zunes are.

  52. I do not know if it’s just me or if perhaps everybody else encountering problems with
    your site. It appears like some of the written text within your posts are running off the screen. Can somebody else
    please provide feedback and let me know if this is happening to them
    too? This might be a issue with my internet browser because I’ve had this happen before.

  53. I’m curious to find out what blog system you have been utilizing?
    I’m having some minor security issues with my latest
    blog and I would like to find something more safeguarded.
    Do you have any solutions?

  54. fantastic put up, very informative. I’m wondering why the opposite specialists of this
    sector don’t understand this. You should proceed your writing.

    I’m confident, you have a great readers’ base

  55. Thanks on your marvelous posting! I genuinely enjoyed reading it,
    you are a great author.I will ensure that I bookmark your
    blog and will often come back down the road.

    I want to encourage you to ultimately continue your great
    job, have a nice morning!

  56. Amazing! This blog looks exactly like my old one! It’s on a completely different subject but it has pretty much the same page layout and design.
    Wonderful choice of colors!

  57. The fresh Zune browser is amazingly Great, yet not as beneficial as the iPod’s. It will work very well, still is just not as instant as Safari, and is made up of a clunkier interface. If you once in a while plan on employing the website browser which is not an issue, still if you’re developing to study the world-wide-web alot against your PMP then the iPod’s larger sized exhibit and superior browser may well be major.