The Business of Birthday Parties

Martial art celebration

:s a school owner like you, I know that we are always trying so hard to get prospects to come into our school to experience the benefits of the Martial Arts. We do advertising, flyers, booths, demonstrations and other events that are both labor-intensive and expensive.

Once we do get into the schools to teach a class of 20-40 children, how many of those kids really make the effort to come to the school or show up at our mass introduction? Maybe five to 10 kids tops and of those, maybe two to four enroll in our program, and that’s average at best. Who wants to be average? We should always strive to get extraordinary results, therefore we can no longer afford to overlook the power of birthday parties.

One of the principles we apply to our 14 Red Dragon locations comes from Dr. Jigoro Kano, founder of Judo: Maximum Efficiency with Minimum Effort. We use this principle to take a smarter approach when marketing for new clients by using the power of birthday parties.

A birthday party is not the same thing as a school talk, the big difference is that you have parents pay $249 dollars, & up, to bring you an audience of 10, 20 or even 30+ children and their parents (these same parents would also not be at your school talk and therefore not hear or see the BENEFITS offered from your program). Statistics show that for you to get 20 children to show up for a “MASS/GROUP” intro, you would have to teach 400 children in a PE class, or do 15 individual classroom talks!

By developing a successful birthday party program and having just one party per weekend, it will be the equivalent of seeing 1,000 kids in PE or teaching 30 school talks. You will do a fraction of the work plus have a minimum net profit of $200 per party+!

We hope you are beginning to see that birthday parties done right are a fantastic low cost, high impact idea to increase your business. They key of course is “done right.”

How to throw the PERFECT Birthday Party in 90 minutes or less!

We have helped hundreds of school owners take their birthday party program to the next level. Now it’s YOUR TURN. Here is a broad stroke overview featuring the MAJOR things you need to do to have the BEST birthday parties EVER! If you are doing parties like this already, GREAT! If not, it’s time to change things up to get better results.

• The Rope (for the timing game)
• Birthday sword (sword just for cutting the cake)
• Lighter & Candles (you’ll be amazed at how many people forget to bring these)
• Pop/ fun Music (make sure it’s playing as people come in)

THE SIZZLE TIME: 5-10 minutes.
•While the kids are arriving, one of the assistants should be having fun with kids in the studio, sitting in a circle: play NINJA NINJA TURTLE (duck duck goose). It is a great game to get kids moving and make them feel comfortable.

THE PARTY: 15-20 minutes
This is where you play a fun “benefit-driven” game with the kids. Like “Laser Rope” which teaches the kids about timing and focus.

THE PIZZA BREAK: 5-10 minutes max.

• *Remember to use the birthday child as your assistant instructor, it is their special day! To close out the Martial Arts section, have the BIRTHDAY CHILD BREAK THEIR BOARD!

THE CAKE CUTTING: 5-10 minutes
•Invite the parents and any other guests into the dojo with the kids to sing “Happy birthday.”

  • Light the cake candles and have the guests line up in front of the table with the cake. Bring the birthday person up to the front and have the guests and parents sing “Happy Birthday.” Have the birthday child blow out the candles, then cut the cake with the sword. Serve up the cake.

It is that simple to have a great party.

The real secret is not actually in the party, although that is part of it. The secret is in what we say and do before and during the party that keeps the kids excited and helps the parents see the benefits of martial arts. If you enjoyed this article and would like a free PDF letter that you can use to send to your students to get them excited about birthday parties at your school, just click this link:

If you are ready to CRUSH your birthday parties and join over 300 other schools who are booking 90% of available  birthday prospects every time without selling, then visit:

Chris Casamassa


  1. Howdy! I’m at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading through your blog and look forward to
    all your posts! Keep up the great work!

  2. Excellent beat ! I wish to apprentice while you amend your
    website, how could i subscribe for a blog website?
    The account aided me a acceptable deal. I had been a little bit acquainted of this
    your broadcast offered bright clear concept

  3. We stumbled over here from a different website and thought I
    might check things out. I like what I see so now i am following you.
    Look forward to going over your web page yet again.

  4. Hey there! This is kind of off topic but I need some help
    from an established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about making my own but I’m not sure where to start.
    Do you have any ideas or suggestions? Thank you

  5. Definitely imagine that that you said. Your favourite justification seemed to be on the net the simplest factor to
    remember of. I say to you, I definitely get irked while other people consider
    concerns that they plainly do not recognise about.
    You managed to hit the nail upon the top and also defined out the whole thing
    with no need side effect , other folks can take a signal.
    Will probably be again to get more. Thank you

  6. Magnificent items from you, man. I have bear in mind your stuff prior to
    and you are just too great. I really like
    what you’ve got here, really like what you are stating and the way in which by which
    you are saying it. You make it entertaining and you continue to care for to stay it wise.
    I can’t wait to read far more from you. This is really a great
    web site.

  7. This design is spectacular! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved
    to start my own blog (well, almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  8. This is the right webpage for anybody who wants to understand this topic.
    You know so much its almost tough to argue with you (not that I actually will need to…HaHa).

    You certainly put a brand new spin on a topic that has been written about for decades.

    Excellent stuff, just great!

  9. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe
    you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  10. I do not know if it’s just me or if everybody else experiencing issues with
    your website. It looks like some of the written text in your posts are running off the screen. Can someone else please comment and let
    me know if this is happening to them too? This may be a problem with my browser because I’ve had this happen previously.
    Thank you

  11. of course like your web site however you need to check the spelling on several of your posts.
    Several of them are rife with spelling issues and I in finding it very bothersome to inform the truth
    however I will surely come back again.

  12. I am extremely impressed together with your writing abilities as well as with the structure on your blog.

    Is this a paid topic or did you customize it yourself? Anyway stay up the excellent
    high quality writing, it’s uncommon to peer a great blog like
    this one these days..

  13. Hi there excellent website! Does running a blog like this take a large amount of work?
    I’ve very little knowledge of coding however I was hoping to
    start my own blog in the near future. Anyhow, should you have any recommendations or techniques for new
    blog owners please share. I understand this is off topic but I just
    had to ask. Many thanks!

  14. Its like you read my mind! You seem to know so much about this, like you wrote the book in it
    or something. I think that you can do with a few pics to drive the message home a little bit, but
    other than that, this is excellent blog. An excellent read.
    I will definitely be back.

  15. I’m curious to find out what blog system you happen to be utilizing?
    I’m having some minor security problems with my latest blog and I’d
    like to find something more safeguarded.
    Do you have any solutions?

  16. Wonderful site you have here but I was wondering if you knew of any discussion boards that cover the same topics talked about here?

    I’d really like to be a part of online community where I can get feed-back from other knowledgeable individuals that share
    the same interest. If you have any recommendations,
    please let me know. Thanks a lot!

  17. hey there and thank you for your info – I have definitely picked up something new from right here.
    I did however expertise some technical points using this web site, as I experienced to reload the website a lot
    of times previous to I could get it to load correctly.

    I had been wondering if your hosting is OK? Not that I’m complaining,
    but slow loading instances times will very frequently affect
    your placement in google and could damage your quality score if advertising and marketing
    with Adwords. Well I’m adding this RSS to my email and can look out for much more of
    your respective intriguing content. Ensure that you update this again soon.

  18. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed
    to get set up? I’m assuming having a blog like yours would cost
    a pretty penny? I’m not very internet smart so I’m not 100% sure.
    Any tips or advice would be greatly appreciated. Appreciate it

  19. Hello, I think your site may be having web browser
    compatibility issues. Whenever I look at your blog in Safari, it
    looks fine however, when opening in IE, it has some overlapping issues.
    I simply wanted to give you a quick heads up! Aside from that, wonderful site!

  20. Right here is the right site for anyone who really wants to understand this topic.
    You understand so much its almost hard to argue with you (not that
    I actually would want to…HaHa). You certainly put a fresh spin on a subject that
    has been written about for decades. Wonderful stuff, just great!

  21. I’m not sure where you’re getting your information, but good topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for great info I was looking for this information for my mission.

  22. Hey I know this is off topic but I was wondering
    if you knew of any widgets I could add to my blog that automatically
    tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if
    you run into anything. I truly enjoy reading your blog and I look forward
    to your new updates.

  23. Have you ever thought about including a little bit more than just your articles?

    I mean, what you say is important and everything.
    But just imagine if you added some great photos or videos to
    give your posts more, “pop”! Your content is excellent but with images
    and clips, this blog could undeniably be one of the best in its field.
    Superb blog!

  24. Hi there, I discovered your website by the use of Google at the same time as looking for a related
    matter, your web site got here up, it seems good.
    I’ve bookmarked it in my google bookmarks.
    Hello there, simply became aware of your blog thru Google, and
    located that it’s really informative. I’m going to be careful for brussels.
    I will be grateful in case you proceed this in future.
    Numerous other people will likely be benefited out of your
    writing. Cheers!

  25. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear. She never
    wants to go back! LoL I know this is completely off topic
    but I had to tell someone!

  26. Hi there everyone, it’s my first visit at this website, and
    piece of writing is in fact fruitful designed for me, keep up posting such articles or reviews.

  27. Have you ever thought about adding a little bit more than just your articles?

    I mean, what you say is fundamental and all.
    But think of if you added some great images or videos to give your posts more, “pop”!
    Your content is excellent but with pics and video clips,
    this blog could definitely be one of the best in its niche.
    Excellent blog!

  28. Hi there outstanding blog! Does running a
    blog similar to this take a massive amount work? I’ve very little understanding of coding but I had been hoping
    to start my own blog in the near future. Anyways, if you
    have any ideas or techniques for new blog owners please share.
    I know this is off topic however I simply had to ask.

  29. Hola! I’ve been following your web site for a while now and finally got the courage to go ahead and give
    you a shout out from Houston Texas! Just wanted to mention keep up the excellent job!

  30. Hello outstanding blog! Does running a blog such as this take a massive amount work?
    I’ve no expertise in computer programming but I had been hoping to start my own blog soon. Anyway,
    if you have any ideas or techniques for new blog owners
    please share. I know this is off topic nevertheless I simply wanted to ask.
    Thanks a lot!

  31. Good day! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche.

    Your blog provided us beneficial information to work on. You have done a marvellous job!

  32. Hello there! I could have sworn I’ve been to this site before but after reading through some
    of the post I realized it’s new to me. Anyways, I’m definitely
    glad I found it and I’ll be book-marking
    and checking back often!

  33. Normally I do not learn article on blogs, however I wish to say that this
    write-up very compelled me to check out and do so!

    Your writing taste has been amazed me. Thanks, quite nice post.

  34. Hello all, here every person is sharing these kinds of knowledge, thus
    it’s good to read this website, and I used to visit this webpage every day.

  35. Spot on with this write-up, I actually feel this amazing site
    needs a great deal more attention. I’ll probably be back
    again to read more, thanks for the advice!

  36. That is very attention-grabbing, You’re a very skilled
    blogger. I have joined your rss feed and sit up for searching for
    more of your excellent post. Also, I’ve shared your website in my social networks