How to Define Your Brand Message

107
45

When it comes to establishing a strong foothold within your local market, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message.

Your brand message should clearly and concisely convey to potential clients what you have to offer, and how committed you are to providing quality and value.  

But here’s the thing… “You aren’t the one who defines your brand message – your customers do!

It’s your job to lay the groundwork for what you want people to know about your business and then supporting that identity by demonstrating your expertise and capability to deliver what you promise.

However, your customers will be the ones who decide what your overall brand image is based on their interactions with your business.

A well-defined, strategic brand message can build instant credibility in your area while helping you gain authority in your market and shape how customers perceive your business.  It’s quite often the key difference between a well-structured online presence and a faltering business that is struggling to connect with its audience.

So, how can you build a recognized brand that provides a clear message that resonates with your market?

Start by thinking about your target audience and what is most important to them.  Once you’ve evaluated your audience, you will be able to position yourself so that you are directly addressing their most burning questions, concerns, and needs.  

To do this, you need to gather as much intel on your market as possible, which you can do easily just by looking at the competition.

What are other business owners and product developers offering your audience? What kind of products and services are they successfully selling?  

Take things to social media and begin by evaluating social signals – which are clear indicators as to what is currently in demand, popular and selling well.  The higher level of interaction, the more advertising dollars spent, and the more engagement; the better.

Knowing how to develop a strategic brand message begins by recognizing what is already successful and improving on it within your own business.  

You want to become the go-to person in your niche market, the obvious choice when customers are considering who to turn to when making their purchasing decisions.

When you work towards building an unwavering presence in your market, starting with a strong foundation of trust, you’ll eliminate the initial barriers standing in the way of you connecting with your target audience.

To do that, you need to learn as much about them (your customers) as possible so that you can build a brand around what is most likely to capture their attention.

You’ll also be able to lower the barrier of resistance and leave a lasting impression on them. When you do that, they’ll come back to you time and time again.

And how do you do begin?  It starts with what is called a U.S.P.  

USP stands for unique selling proposition (or unique selling point), and it is critical that you establish what yours will be right from the start.

What U.S.P Really Means

Contrary to popular belief, a USP has nothing to do with logos, slogans or graphic design.  

Sure, those are components of your overall brand that help people identify your products and recognize you, however, a USP is far more important than that when it comes to building your customer base, and breaking through the barriers of resistance that most businesses experience when they first appear in their market.

A USP is what truly tells potential customers how you are different from the competition.  It helps to align your goals with your customer’s. Your USP tells them that you can be trusted, that you have their best interests at heart, and that you fulfill all promises.  And most importantly, a USP ensures you aren’t a faceless brand.

This would include key factors that differentiate a product or service from its competition, such as the lowest price, an extended, no-risk guarantee, a unique or exclusive product or offer not found anywhere else or the first-ever product of its kind.  

Your USP should also demonstrate your dedication to satisfying customers, and provide reassurance that you stand by your products and that there is no risk to your customer when doing business with you.

To start, think about what your product or service has that the competition doesn’t.   

Consider ways you can highlight those differences and emphasize the benefits. Paint a clear picture as to why a prospect is making a wiser, sound decision to purchase your product instead of someone else’s.

Your USP is the driving force behind clearly illustrating value and giving potential customers a reason to purchase from you rather than the competition. That’s its one and only job.

Creating a unique brand that stands out in your industry and communicates to customers that you have something better to offer than your competitors can be an uphill climb at times, and nobody said it would be easy.

The key is to focus on defining how your brand is different than others and why customers should choose you over the competition and then going the extra mile for them.

107 COMMENTS

  1. This is the suitable blog for anybody who wants to search out out about this topic. You realize so much its virtually hard to argue with you (not that I truly would need…HaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Nice stuff, simply great!

  2. I’m impressed, I need to say. Really hardly ever do I encounter a weblog that’s both educative and entertaining, and let me inform you, you may have hit the nail on the head. Your thought is excellent; the problem is one thing that not sufficient persons are talking intelligently about. I’m very comfortable that I stumbled throughout this in my seek for one thing relating to this.

  3. Excellent post. I was checking constantly this blog and I am impressed! Extremely helpful info specially the last part 🙂 I care for such information a lot. I was seeking this particular information for a long time. Thank you and good luck.

  4. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such great info being shared freely out there.

  5. Hey there, I think your blog might be having browser compatibility issues. When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!

  6. Definitely believe that which you stated. Your favorite justification seemed to be on the net the easiest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks

  7. certainly like your website however you have to test the spelling on quite a few of your posts. A number of them are rife with spelling issues and I find it very bothersome to inform the truth nevertheless I’ll certainly come again again.

  8. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  9. The next time I learn a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my option to learn, however I really thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you can fix in the event you werent too busy on the lookout for attention.

  10. Great post. I used to be checking constantly this blog and I’m impressed! Extremely useful information specially the remaining part 🙂 I care for such information a lot. I was looking for this certain info for a very long time. Thanks and good luck.

  11. My brother recommended I would possibly like this website. He used to be entirely right. This submit truly made my day. You cann’t consider simply how a lot time I had spent for this information! Thanks!

  12. Youre so cool! I dont suppose Ive learn anything like this before. So good to seek out anyone with some authentic ideas on this subject. realy thank you for beginning this up. this web site is something that is needed on the internet, somebody with a bit of originality. helpful job for bringing one thing new to the web!

  13. Good – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Nice task..

  14. Hi, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam feedback? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any support is very much appreciated.

  15. I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one these days..

  16. There are actually quite a lot of particulars like that to take into consideration. That may be a great level to carry up. I offer the ideas above as common inspiration however clearly there are questions just like the one you convey up the place crucial factor will be working in sincere good faith. I don?t know if best practices have emerged round issues like that, but I am positive that your job is clearly identified as a fair game. Each boys and girls feel the affect of only a moment’s pleasure, for the rest of their lives.

  17. Excellent read, I just passed this onto a colleague who was doing a little research on that. And he just bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!

  18. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

  19. I carry on listening to the news speak about getting free online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i find some?

  20. Hello, i believe that i noticed you visited my web site so i came to “go back the prefer”.I’m trying to find things to improve my website!I suppose its ok to make use of some of your concepts!!

  21. This is the fitting weblog for anybody who desires to search out out about this topic. You notice so much its virtually onerous to argue with you (not that I really would need…HaHa). You positively put a brand new spin on a topic thats been written about for years. Nice stuff, simply nice!

  22. pzwunfu Yeezy Boost,Are you searching for top class Escort service in Noida and want to enjoy with them, hire sexy girls from top Greater Noida escort service and enjoy full night.

  23. The subsequent time I read a weblog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my choice to learn, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you can fix for those who werent too busy looking for attention.

  24. hi!,I love your writing so much! proportion we communicate extra about your article on AOL? I need a specialist on this house to solve my problem. Maybe that is you! Having a look ahead to see you.

  25. Hi, Neat post. There is a problem with your web site in web explorer, may check
    this? IE still is the marketplace chief and a large component of other people will miss your
    great writing because of this problem.

  26. the Provincial Civil Affairs Department, the Provincial Poverty Alleviation Office, the Provincial Development and Reform Commission, the Provincial Finance Department, and the Provincial Disabled Persons’ Federation have gone to Baicheng. , went to Weinan City for a field investigation.

  27. Hochwertige Waren vom Produzent. Fabrikverkauf.
    Versand am gleichen Tag aus Frankfurt. Bis 90 % günstiger als auf dem Markt.

    Reifentüten mit und ohne Logo.
    Stretch Folie. Alle Größen / Sorten.
    Kartons.
    Klebebänder.
    Malerkrepp. Malerfolie. Werkzeug.
    Spänesäcke.

    Alles für Umreifung. Umreifungsband, Verpackungsband, Klemmen, Hülsen, Spanner…….

    Gewebesäcke. Kartoffelsäcke. Laubsäcke.
    Raschelsäcke. Zwiebelsäcke.
    Luftpolsterfolie.
    Baufolie. Estrichfolie. Gartenfolie. Teichfolie. Abdeckfolie. Schutzfolie.
    Panzerband. Doppelklebeband. Teppichband.
    Handschuhe.
    Müllsäcke und Vieles mehr.

    Info auf: folmax.pw

    Mit freundlichen Grüßen

  28. Hochwertige Waren vom Produzent. Fabrikverkauf.
    Versand am gleichen Tag aus Frankfurt. Bis 90 % günstiger als auf dem Markt.

    Reifentüten mit und ohne Logo.
    Stretch Folie. Alle Größen / Sorten.
    Kartons.
    Klebebänder.
    Malerkrepp. Malerfolie. Werkzeug.
    Spänesäcke.

    Alles für Umreifung. Umreifungsband, Verpackungsband, Klemmen, Hülsen, Spanner…….

    Gewebesäcke. Kartoffelsäcke. Laubsäcke.
    Raschelsäcke. Zwiebelsäcke.
    Luftpolsterfolie.
    Baufolie. Estrichfolie. Gartenfolie. Teichfolie. Abdeckfolie. Schutzfolie.
    Panzerband. Doppelklebeband. Teppichband.
    Handschuhe.
    Müllsäcke und Vieles mehr.

    Info auf: folmax.pw

    Mit freundlichen Grüßen
    Ihre Hubert GmbH.

  29. Hi there, I discovered your blog by means of Google while looking for a similar matter, your website got here up, it seems great.
    I’ve bookmarked it in my google bookmarks.
    Hello there, just changed into aware of your blog thru Google, and located that
    it is truly informative. I’m gonna be careful for brussels.
    I will be grateful for those who proceed this in future.
    Numerous folks will likely be benefited from your writing.
    Cheers!

  30. Howdy, I think your website may be having internet browser compatibility problems.
    Whenever I look at your site in Safari, it looks fine however, if
    opening in I.E., it has some overlapping issues. I merely wanted to provide you with a
    quick heads up! Other than that, wonderful website!

  31. Howdy just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the same
    results.

LEAVE A REPLY