There are three levels of copywriting for martial arts marketing success.
Level one, which few people ever get past, is your basic turning features into benefits:
Martial arts helps you lose weight!
Martial arts improves confidence in kids!
Level two is a more conversational approach of the same thing:
I just started to take martial arts lessons and I have already lost five pounds.
Jason started taking martial arts lessons about three months ago and we have seen a remarkable increase in his confidence.
Level three is story telling: A good story can increase response exponentially.
I have never admitted this to anyone, but I was depressed. Blame it on the post-baby blues, the sleepless nights or the divorce, but I was feeling down, overweight and unmotivated. My friend Mary had been taking martial arts for a few months and literally dragged me along to a class. I thought I would hate it, but I was wrong. Sure, at first I felt a little awkward, but in just one month I lost five pounds, found new motivation and even met a nice guy. I have a new confidence in myself that’s paying off at work; in fact, I just got a small raise. Life is good again!
It’s hard for a parent to watch their child underperform. Heck–who am I kidding?–fail would be a better word. Jason just didn’t seem to have the confidence to excel at anything. He was always picked last for teams. His teachers said he never raised his hand in class and his grades where never better than average. Then something quite remarkable happened. His friend Matt took him to karate class, something I was sure he would hate. But I was wrong! He loved it and started going twice a week. I guess the first thing I noticed was a change in his body language. Suddenly there was a quiet confidence I had never seen. His grades slowly but surely started to climb and he was no longer left on the bench for his team sports. I am not sure exactly what it was about his martial arts lessons that flicked the switch for Jason, but I have heard a lot of the other parents say similar things about their kids. Whatever it was, the confidence he has now is priceless!
New imaging using these types of stories on dedicated landing pages and targeting key demographics will dramatically boost response again!
WWW.BlackBeltBuzz.com martial arts marketing at master level.