The Three Levels of Successful Copywriting to Drive Students to Your Door

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dreamstime_xl_29795734There are three levels of copywriting for martial arts marketing success.

Level one, which few people ever get past, is your basic turning features into benefits:
Martial arts helps you lose weight!
Martial arts improves confidence in kids!

Level two is a more conversational approach of the same thing:
I just started to take martial arts lessons and I have already lost five pounds.
Jason started taking martial arts lessons about three months ago and we have seen a remarkable increase in his confidence.

Level three is story telling: A good story can increase response exponentially.

I have never admitted this to anyone, but I was depressed. Blame it on the post-baby blues, the sleepless nights or the divorce, but I was feeling down, overweight and unmotivated. My friend Mary had been taking martial arts for a few months and literally dragged me along to a class. I thought I would hate it, but I was wrong. Sure, at first I felt a little awkward, but in just one month I lost five pounds, found new motivation and even met a nice guy. I have a new confidence in myself that’s paying off at work; in fact, I just got a small raise. Life is good again!

Or

It’s hard for a parent to watch their child underperform. Heck–who am I kidding?–fail would be a better word. Jason just didn’t seem to have the confidence to excel at anything. He was always picked last for teams. His teachers said he never raised his hand in class and his grades where never better than average. Then something quite remarkable happened. His friend Matt took him to karate class, something I was sure he would hate. But I was wrong! He loved it and started going twice a week. I guess the first thing I noticed was a change in his body language. Suddenly there was a quiet confidence I had never seen. His grades slowly but surely started to climb and he was no longer left on the bench for his team sports. I am not sure exactly what it was about his martial arts lessons that flicked the switch for Jason, but I have heard a lot of the other parents say similar things about their kids. Whatever it was, the confidence he has now is priceless!

New imaging using these types of stories on dedicated landing pages and targeting key demographics will dramatically boost response again!

WWW.BlackBeltBuzz.com martial arts marketing at master level.

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  85. Tonight’s Must-See Monday was about “A History of the Future of News: What 1767 Tells Us About 2110”. To be honest, through half of the presentation by Eric Newton, an executive at the Knight Foundation of Miami, I was absolutely mind-boggled. Questions such as “We are enduring a World War 3.0?” or “Robots are going to possess our brains?” swirled through my brain like a nightmare. I could tell on by the facial reactions that an abundant amount of other attendees were also quite startled by the predictions of Mr. Newton. Nevertheless, once you started hearing about the statistics and remember the fact that history repeats itself, his predictions began rising above the fog of confusion. I always thought that the technology of our century would be quite amazing, crossing many frontiers, but I never imagined that in the next 100 years we might actually be talking through Nano technology implanted in our brains! After seeing the image of the movie “I-Robot” I remembered why I dislike super technological devices and hope that the human race does not become too dependent on them because then that would be when humans would cease to exist. It takes quite an extraordinaire to think of these absurd ideas of technology ruling the future, but Einstein was extraordinaire and look where he is now in history.

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  120. Must See Monday went into the depths of digital media entrepreneurship, and the projects that ASU students have completed. Dan Gillmor and CJ Cornell introduced the concept and four different projects that students have produced, and all proved that many changes to life are possible with new media. Why digital media, and the Cronkite school? This is my favorite topic that was introduced. Cornell talked about how he we are in the second age of digital media innovation, the first was all technology, and now it’s in our hands to change the use and content on in new media. If you look at the first half of the innovation, new tech companies like Yahoo, Google, Apple, and Microsoft have all made major profits with the internet. Things such as a search engine, which seems so simple to us now, changed the way the human race can get information. Now it’s our chance to not only benefit financially as innovative journalists, but help change how people get information and change the world for the better. The four projects introduced show how diverse our projects can be. Anything from community service to information about the light rail community can be used as a focus for a project. Once again, the magic thing about this is that by helping people get news and information these projects also have the chance to be highly profitable. This proves that there are great ways to make money, and that great journalism is adaptable. Must See Monday really implemented the idea to me that the Cronkite School is on to something by giving students the teaching and funding through the Knight Center for Digital Media Entrepreneurship to make both money and a difference.

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  122. Zune and iPod: Maximum Those examine the Zune toward the Touch, still as soon as seeing how slim and shockingly lower and mild it is, I get it in direction of be a as an alternative unique hybrid that brings together features of equally the Touch and the Nano. It’s Pretty colorful and stunning OLED display is slightly lesser than the contact screen, still the participant alone feels rather a little bit lesser and lighter. It weighs about 2/3 as a lot, and is substantially smaller sized within width and height, though getting merely a hair thicker.

  123. Reporting truthfully and accurately without further hurting victims during natural and man-made disasters was the theme of Must See Monday featuring Victory Merina from Reznet, and Ina Jaffe from NPR. The speakers covered how trauma isn’t always just for the victims of the disasters, it often can extend to the journalists covering wars, deaths and other disasters which increases the difficultly in covering the news right. Jaffe said her first breaking news event was a school shooting in 1989 in Los Angeles, in which the shooter killed 5-6 kids. “I covered the scene of them patching up the bullet holes so they could go to school the next day, but I was terrified of having to talk to children and stick a microphone in their face after this event,” Jaffe said. Jaffe said you cannot make it worse, that’s the bottom line do not make it worse for the people that are involved. Merina brought up covering the Rodney King case, he explained that covering the deaths resulting from the riots was the most challenging for the reporters. He said that he had to talk to someone who was open first before approaching the family as a whole, because they will allow the others to trust you. They said that trying to be humane as possible and showing respect helps all reporters trying to cover these stories. They also said that deadlines can’t affect our ability to get the full story, it’s a sign of respect to give the story the time it needs. The two said that it is troubling if you get this wrong as a human being, and increase the damage to the people dealing with sorrow. Respect for the victims was the theme of the night, as all cases they talked about demanded respect for the victims, the event, and the other people involved. Being able to connect to the people involved opened the door for Merina in the aftermath of Hurricane Katrina, because it allows for people to see that your not out to harm them. As a Cronkite student, I feel that we are blessed with the proper tools and training to allow us to cover these events right. We are required to take ethics, but also we learn how to report ‘old-fashioned,’ and more to get the best story not just the quick story. That training allows for us to be human beings as well as reporters.

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  125. I had the pleasure of having Victor Merina speak in my ethics class prior to the Must See Monday presentation. He spoke about similar situations, but was more in depth. He passed around the actual story he had written the Bayou and talked a while about what it was like going to revisit the area. It was really emotional and eye-opening to here the stories he had to share. I was really excited to attend Monday’s event and I thought the topic would be of interest. I enjoyed every minute of the presentation. I didn’t so much appreciate Ina Jaffe. I felt that she was very negative and her comments seemed a bit nasty in my opinion. She seemed to be spending a lot of battling with Victor and it was obvious that her experiences were much different. Overall, I learned a lot of good insight on how to react to situations and how to deal with all of the emotions and personal feelings that go along with certain stories. I appreciated what Victor had to say about the language and various jargon that you should be aware of when you go to interview someone in a new place. It makes sense that people will be more willing to accept you and talk to you if you show respect and appreciation for them. It also benefits you more by allowing you to communicate affectively. People have different perspectives of media and that makes it important for you to explain the process to make them understand and more open to talk. There is usually a reason behind them not wanting to talk to you. They mentioned you needed to be aware and have strategies. I wouldn’t mind getting another opportunity to speak with Victor.

  126. Greetings, You have told it like it was but soooo much fun. We did have a lot of togetherness as it was either too much snow, sleet, rain or cold to be going out. Coming home from Carrie’s on Christmas eve was scary as it was like a sheet of glass on the highway. It was so nice tho being with Mark, Betsy & Zo all week. Zo is such a sweet little girl. It is also so cute the way she says Hi Bobbie. No one calls him Bobbie so to hear her say it it is so precious. Thanks for th pics also. Looking forward to the birthday BLOG.Love, Mary aka Gram aka Mom

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  128. Looking at a picture of 1999 New York, it is hard to imagine how someone would ever believe this picture’s futuristic qualities would be evident eleven years ago, let alone today. Eric Newton intrigues the crowd by posing the question “what went wrong in this picture?” Overall it was many things that contributed to the photo’s unnatural characteristics. These traits are: multi-time, science fiction writers, books and TV shows/movies. All of these implements allow us the knowledge of what the future has in store for media. Noticing trends, like Great Awakenings happening every eighty years, enhances the accuracy of the predictions that can take place. It is important for us journalist majors to be aware of what the future has in stake. As Newton said “we must focus on not what has been invented, but how the things exponentially grew.” Eric Newton’s presentation was very educational and interesting—especially when he showed a timeline of the things predicted to come all the way up to the year of 2100. Who would have thought there would be a WW4.0 of humans vs. robotics, like the iRobot? His conclusion was inspirational. It made me want to go out and “master a computer assisted reporting/design, watch a lot more science fiction, fool around with a new digital tool every day [and] rewrite [the] codes of ethics.”

  129. “A History of Future News: What 1767 Tells Us About 2110” with Eric Newton, Senior Advisor to the President of the John S. and James L. Knight Foundation This was probably the most intriguing Must See Monday I’ve been to by far: it was very unique, and the theories speculated in this presentation are quite frightening to think about. In this presentation, Mr. Newton had talked about the exponential growth of technology, and how that will affect the way we pursue information and the way we work as Journalists. He talked about how much Journalism has changed in the last ten years alone, and how interconnected the world is, especially with the use of cell phones. He also mentioned how technology would take off from here: soon, technology will not just be a companion of ours, but it will develop to be a part of us. He compared this and other development to the things seen in SciFi movies, and how we already see technology from those movies used in our lives today (like Arthur C. Clarke’s “The Wireless World”, whose work included a space shuttle in it before even Sputnik was launched). Mr. Newton said to keep an eye on Science Fiction, as it may hold many ideas we will see in the future, like cyborgs and such. Personally, I believe not that SciFi predicts what our future has in store for us technology wise, but gives a challenge for inventors, to strive and make fiction into reality. If they continue to do this and continue to push the world forward in technology, I wonder what that means for the future of Journalists. Would our occupation be needed? Will the average person with these new technologies ( in the future) take on the position of Journalist, thus no longer making it an occupation? I suppose that we can only wait and find out.

  130. In tonight’s Must See Monday, Eric Newton explained the patterns of the media, and how it is constantly changing. Newton explained how in every generation, there is a change in media, from magazines, to TV news, the internet, and mobile media. But these changes can also be noted all the way back to the American Revolution, when pamphlets advanced to newspapers, and so on. But the greatest question in the future of media is…where do we go from here? Newton showed the audience some great examples of “skyping” on The Jetsons and using cell phones on Star Trek. All that can be laughed at by American’s today. But Newton said that even the creator of the cell phone based his idea off of the show. So while we laugh at sci-fi movies and think of their technology as unimaginable, they are really not far off. Technology of the future may even soon be based off of ‘The Terminator’ or ‘Avatar.’ After all, Newton said the first principle in creating the future is to “think crazy.” I think the most interesting part of Newton’s presentation was the categories he made for future generations, listing all the way up to 2110. Will ideas and skills soon be programmed into our brains? Is there a possibility of a World War 4.0 Man vs. machine, or Man vs. nature? These ideas may seem a little far-off, but remember, one hundred years ago the idea of a cell phone seemed a little crazy too. Taking away from Newton’s presentation, it is easy to see where we all lie in the middle of this. As journalism students, we are the future, and it is our job to decide where the future of the media goes. The best minds did their greatest works in their 20’s, and as young adults, we hold the power in our hands for generations to come.

  131. This weeks must see Monday was “Communities in Crisis: Ethical Considerations for Journalists” and the guest speakers were Victor Merina and Ina Jaffe. I found the discussion to be very enlightening and made me think about issues that journalist have to deal with from a different perspective. Like the fact that when we are covering victims of crisis we need to look at the story as a human story and not just a breaking story. We need to keep in mind that these people are going through difficult times and we need to be patient and understanding. Victor mentioned that we need to be focussed on the long hall and follow up stories with these communities and people. The goal is not to get a “golden quote” but to build a relationship.The key term for the evening was patience. In these situations where a person has lost a loved one or there home it cannot be expected that they will be an open book. In being patient reports aren’t forcing the interviewee to discuss something they are not comfortable with. The last thing that we want is to force a person to relive a situation making the way that they are handling grief worse. The truth is that we are trying to give a humanistic perspective to disasters so that the country has more to go on then just statistics. The only way to achieve this is buy interviewing the people that had to endure the hardships of a disaster. In closing we need to try and put ourselves in the shoes of these victims and treat them the way we would like to be treated in the same situation.

  132. During the Must See Monday on November 14, 2011 we were able to learn about the future of journalism. Eric Newton, who is the Senior Advisor to the President of the John S. and James L. Knight Foundation, told us that the future of journalism is unknown. He spoke of the beginning and life of journalism throughout all of time, even mentioning the estimate of the very first news story, 1-2 M B.C. He also told us how mass media changed the world, with the beginning of printing books and newspapers. Journalism has gradually changed over the generations, and this is because every eighty years there is a great awakening. This means there are new thoughts and ideas being used to better journalism and media that eventually changes how it was previously done. When he spoke of the future of journalism, he helped us imagine a news story from across the world, in which the story was presented as if you were actually there watching it play out through Nano technology. He gave us several big ideas involving the future of journalism to think about because “we are only scratching the surface of the digital age”.

  133. I really enjoyed this post. You get at something very amusing and rather benign in English literary studies in the U.S., at least in comparison to what occurs with the study of literatures in Spanish in the U.S., especially in environments where there are many Latinos. The issue of native authority is racialized in Spanish, and students commonly expect their professors to be “natives” of Mexico or South America or Spain. It is natural, to a certain degree, that students should feel alienated or at least confused when confronted with an outsider who claims to speak to their identity and culture. One way of dealing, as a faculty member, is obsessing over one’s command of Spanish, since that linguistic ability becomes an index of one’s ability to gain acceptance.

  134. Tonight’s Must See Monday with Eric Newton was definitely one to see. It was very interesting to learn about how the past few centuries have had such a huge impact on the today’s journalism as well as journalism all the way up to the year 2110. In the last 20 years, news and information has been easily accessible by the entire world and Newton discusses that in the next few centuries any information that is put onto a government computer will be accessible to anybody. Eric Newton discussed the new technologies that have developed and where those ideas may have come from. For instance the cell phone, which was first characterized in the Star Trek series, gave the idea to create such a thing. There are also versions of Skype in The Jetsons and the iPad in the movie 2001. Movies and TV series have shown multiple times that they have ideas that are created years after the movie or show is aired. I enjoyed learning about all the new technologies of the future as well as watching the slides of the patterns of the past and the predicted patterns of the future. Eric Newton’s speech was incredibly interesting and I loved listening to every minute of it. I thought it was so interesting to learn about the future of journalism and the future of news. It was especially interesting to hear about how in the future human memory could be implanted into a robot and people could ask it questions and have the memory answer. Technology will continue to advance every day and I highly doubt it will slow down or plateau. I don’t know that it will go as far as memory being implanted in robots but it will continue to advance over the next few centuries.